A full brand identity build for All Day Ginger — logo, visual system, social templates, business card, banner, t-shirt, flag, and the print-ready files to bring all of it into the real world.
Four iterations between a first concept and the final mark. Scroll to evolve the mark — each turn tightens proportions, simplifies detail, and pushes the identity closer to a logo that can carry the brand at any size, from a flag down to a favicon.
With the visual direction locked, the brand came together — logo, typography, palette, and the rules that hold them in place. A complete system designed to flex from a feed post to a flag without losing itself.
A set of editorial-grade Instagram posts built on the same visual system — designed so the brand reads consistent in a feed scroll, from product spotlights to ingredient stories.
The identity made it into the real world — banner and beach flag deployed at the client's stand, exactly as designed.
