Ongoing social media design and short-form video for Charter Capital — a Houston-based invoice and freight factoring company that's helped small businesses unlock cash flow since the late 1980s.
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A 60-second explainer for Charter Capital's Staffing Factoring page and social channels — AI-generated visuals and voiceover, edited end-to-end, built to show staffing firms how factoring keeps payroll on time without taking on debt.
Charter Capital is a relationship-driven invoice and freight factoring company — the kind of business where trust and clarity matter more than flash. They needed a social presence that reflected that: credible, confident, and easy to understand, with short-form video that could explain factoring clearly to small business owners.
I built a visual system around restrained typography, a tight palette, and motion that supports rather than competes with the message. Static posts and video share the same design DNA, so the feed reads as one continuous voice across formats.
Each video was edited for the scroll — strong opens, clear pacing, and captions designed to land even on mute.
A consistent, professional content stream that positions Charter Capital as a serious, long-standing partner for the businesses it serves — recognisable in a feed and built to convert.